Google has taken the first steps in removing a trademark from a company that made a logo that was used on a variety of home-screen wallpaper images in the past, a move which may be considered an attempt to censor an image of a wolf.
Google removed the ‘tig’ trademark from the Wolf Wallpapers, a wallpaper service that is currently owned by the Dutch company Wolf.
Wolf has since released an apology and said it was looking into removing the trademark.
In a blog post on Monday, Google said it had removed the trademark from Wolf because the logo did not fit the branding.
“We understand that the Wolf logo may not have been intended for the home screen wallpaper market and that it was inappropriate for use on a wide range of home screen images,” the blog post said.
“In our continuing effort to ensure that our products are consistent with our core principles of neutrality, we have removed the Wolf trademark.”
The Wolf logo is no longer part of our wallpaper product portfolio.
We look forward to continuing to work with Wolf and its brands to bring new and exciting products to market.
“The Wolf wallpaper service has since removed the logo, and Wolf has offered an apology for the trademark dispute.